Article provided by: Online Marketing Dashboard
Why Video Marketing In Charlotte Is The New Trend
The importance of video marketing in Charlotte cannot be over emphasized because of the level of competition that exists in sales now. You have to understand that no matter what your business is, you are either selling services or products or both of them. Your company can only be profitable if you make enough sales to cover your overheads. How can people order what you offer if they don’t know about it? This is why marketing is very important.
Offering services and products without enough marketing is like winking in the dark. You are the only person who knows what you are doing. Due to the importance of marketing, people have come up with several marketing techniques and strategies. What is trending now is video marketing in Charlotte.
This is because it has a lot of advantages over other forms of marketing. Some of the reasons video marketing in Charlotte is a must for every business have been outlined below.
It captures attention more
You need to understand that a video clip also covers pictures, sound and even texts. People generally take time to watch videos more. This is because video clips are more entertaining. Video is shared more than other formats. Making use of videos will capture more attention than other means of marketing.
It passes more messages
A video clip passes a lot of messages within a very short time. You must have heard that a picture is worth a thousand words. If that is true, how many words can a video clip worth? It will be definitely millions of words or billions. So, a video clip helps to pass more messages across.
Videos linger longer in the minds of viewers
It does not take long before a picture is forgotten. If a picture can be forgotten so easily, can ordinary texts stay long at all? This is where a video clip makes the difference. Once it registers in the mind of viewers, it will remain there for a very long time.
It counts number of views
By default, video clips count and reports number of views. So if you share some video clips on any platform, each of them will display number of their views right beside them. A smart businessman uses these figures as an idea of the number of prospective customers.
Videos are shared more than other forms
Videos go viral more than texts and pictures. Videos can be shared does not mean it will be shared. You can only make the recipients of your video share it if you include a little bit of humor. People will watch, laugh and share to make others laugh too. The more your video is being shared the more your popularity will continue to soar. Needless to say popularity comes with credibility. When your brand is seen as a credible source, your sales will definitely increase.
Google rates advert with videos higher
When your website has a lot of videos embedded in it, Google will rank you higher. Higher Google rank means your webpage will appear before other webpages in search engine return pages. Higher Google rank gives you more traffic that you can convert to sales.