Article provided by: List Giant
Email marketing is still alive in 2019, although you may need to take a different approach. Using email lists to establish professional connections and increase brand loyalty is something used by even top tech companies. With targeted email lists, you will save lots of time in market research and lead gathering and you may start promoting your product.
How can I naturally increase my newsletter subscriptions?
If you don’t feel ready to buy targeted email lists, you may start the grind by obtaining subscriptions through strategic content creation. If you want people to keep coming back to read your emails, be sure to provide value that applies to your demographic and always keep it creative.
To get members to sign up in the first place, you must display a clear value of sharing their email. After all, many people are sensitive about sharing their email knowing that you can bombard them with messages. If you establish trust, authority and value in your content, that may be enough to convince them.
Since social media is so hot, it is important to have an active following to increase the chance of email leads. It’s best to be established on all platforms, including Instagram, Twitter, and Youtube. Take advantage of any links you can put in your profile to send them to your landing page.
Is it beneficial to use email marketing with targeted email lists?
Email is an effective and fast-paced method of marketing that’s been utilized since the 1990s. While it is saturated on the surface, targeting customers through legitimate means is the way to go about it. You may steadily increase the relationship with your customers to get regular sales or website visits as you pump out useful content in your mailing list.
Think of an email list as a means to connect to customers in real-time. Many people will check their email multiple times a day for important updates, and your email will be sitting there with a high chance of being clicked. It is also useful to use automatic triggers to send email or schedule emails during strategic parts of the day.
With the additional benefit of a targeted email list, you already know who you are marketing to and you won’t have to build a following on your website or social media. Although it has an up-front cost, it now comes down to your copywriting skills to convert emails into sales.
You also need to keep up with the HTML design of your emails as people have shorter attention spans, likely due to the popularity of social media. Although with its limitations, you can embed attention-grabbing or informative images, use different fonts, and apply backgrounds and borders to style. With a pure text email, people will get bored with walls of text and may even consider it spam.
If you get a hold of an up-to-date email list, the possibilities are endless to sell products or services on a regular basis. If you need help finding an email list for your specific niche, get in touch with us to see what we have.
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