Search Engine Optimization (SEO) is the process of maximizing the presence of your website so that search engines, like Google or Bing, can find it and subsequently recommend it to the highest number of people. It helps to get you to that coveted page 1 in search results. But what is White Hat SEO? Or Black Hat SEO for that matter? Does it affect you and your website? Should you care? The answer is yes. The reason is that whether you go the route of white hat or black hat SEO ultimately affects how search engines view your site and […]
Social Media Marketing
Here are 4 social media marketing tips for you as a business owner, whether you’re local or just starting out or running an online business.
3.6 billion people used social media in 2020, and that number rising daily. In 2021, your business needs to be online and your online presence has to be sharp.