Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for business owners to reach potential customers through strategic tactics like content marketing.
Search Engine Optimization (SEO) is the process of maximizing the presence of your website so that search engines, like Google or Bing, can find it and subsequently recommend it to the highest number of people. It helps to get you to that coveted page 1 in search results. But what is White Hat SEO? Or Black Hat SEO for that matter? Does it affect you and your website? Should you care? The answer is yes. The reason is that whether you go the route of white hat or black hat SEO ultimately affects how search engines view your site and […]
3.6 billion people used social media in 2020, and that number rising daily. In 2021, your business needs to be online and your online presence has to be sharp.
As a business owner, this is a very scary time, it’s one of uncertainty. However, it can also be an opportunity to learn how to make adjustments, manage your business, and use every tool that is available to you to maintain growth.
Today there are over 1,740,000,000 websites on the Internet. To sort through all of it most of us use search engines, to help us find what we want. These search engines have become so good that over 94% of people using them rely on them to find things. Now there’s a lot of good search engines out there but over 85% of people use Google.
