Welcome to the Iron Rhino Blog
With our blog, we like to keep everyone informed with helpful information. Our blog posts will continue to help you understand how you can improve your web presence, with the latest in digital trends, and much more. As well, examples of how we, at Iron Rhino can help you improve your online and overall image and increase revenue.
In a digital world, the way we do e-commerce is constantly changing. As technology advances, so should our strategies for creating success in the market. Keep reading to learn how to use digital tools to increase efficiency and maximize profits. Business Digital Transformation Digital technology transformation has become an integral part of how businesses operate today. It helps streamline processes, improve customer experience, and increase efficiency across all departments. By utilizing new technologies such as artificial intelligence (AI), augmented reality (AR), mobile technologies, supply chain optimization tools, blockchain technology, and 3D design tools, businesses can gain a competitive edge in […]
Have you ever thought about the impact local business listings have on your customer acquisition? The fact is that local business listings are powerful tools that can give your company a sizable boost in visibility, credibility, and customer acquisition. In this article, we’ll show you how local business listings can help drive more customers to your business. We’ll explore the advantages of appearing in local listing directories like Google, Bing, and Yelp—all of which are essential to dominating the digital landscape. Whether you’re a budding small business or an established enterprise, there’s something for everybody in this guide. Attracting customers […]
Keyword research for SEO is essential for businesses looking to gain visibility and grow their online presence. Search engine optimization (SEO) is the process of optimizing web content in order to make it more visible in search engines like Google and Bing. One of the most important steps of SEO is keyword research, which involves finding the words and phrases that people use when searching for products or services related to your business. The right keywords can help you reach the right audience, increase organic traffic to your website, and build brand loyalty with potential customers. With that in mind, […]
SEO for electrical contractors is a powerful tool for the modern contractor. When used correctly, SEO can give you the visibility and competitive edge your business needs to stand out from its competitors. SEO enables you to make sure your website appears at the top of search engine results. This means that when potential customers search for terms related to electrical contractors, they’ll come across your website first. Higher rankings improve your visibility, leading to more visitors and leads, as well as increased sales. But how exactly do you use SEO to get ahead? Growing your website’s rankings requires strategic […]
As a service-based business, building brand recognition is essential for long-term success. But how can you make sure your business stands out amongst the competition? Well, one of the best methods is to leverage Google service-based ads. With Google service-based ads, you can reach a much wider audience and promote your brand in a whole new way. In this article, we’ll cover all the reasons why Google service-based ads are a great investment for service-based businesses and the proven strategies that will help you get the most out of your ads. We’ll also share our top tips for making sure […]
You’ve heard about programmatic advertising, but do you know how it could be revolutionizing the ad industry? Programmatic advertising is an automated method of buying and selling digital advertisements. It uses algorithms and data-driven technologies to target the right audience with the most relevant advertisements. This helps to drive higher levels of engagement and customer conversions. It’s a highly efficient way of reaching the right people with the right message at the right time, making it a more cost-effective option than traditional methods of advertising. Programmatic advertising also allows for greater levels of targeting and personalization, since it uses user […]
As a dentist, the key to attracting new clients and increasing your visibility is SEO. SEO stands for Search Engine Optimization and it is an important tool for any business to increase its online presence. SEO for dentists can be used to attract more potential clients by making sure that your dental practice website shows up in search results on Google, Bing, and other major search engines. When potential customers search for dentists in their area, they are more likely to come across your website if it has been optimized using proper SEO techniques. This guide will teach you the […]
Hey there! Are you finding it tough to keep up with the ever-changing world of marketing trends? We understand. It can be a challenge to keep track of the new strategies and tactics coming out almost daily. No worries—we’re here to help. In this post, we’ll take a look at eight of the latest marketing trends that savvy marketers everywhere should be aware of. From visual content to voice search, these trends will help you get a head start in the market—and give your brand an edge over its competition. So, put on your thinking cap and get ready for […]
Are you ready to explore the complex world of technical SEO? Technical SEO is an important part of any website’s search engine optimization (SEO) efforts, but it can be difficult to understand. It involves making sure that your website is structured correctly and running smoothly, which requires an understanding of coding, content optimization, and website speed. In this guide, we’ll not only explain what technical SEO is and how it works, but we’ll also provide you with tips on how to maximize its potential to improve your website’s performance in search engines. With these tools and techniques in your arsenal, […]
Have you ever wondered what the difference is between graphic design vs branding? Well, you’re not alone. These two terms are often used interchangeably, but they actually mean very different things. And if you want to make sure your business is visually represented in the best way possible, then you need to understand the distinctions between the two. In this article, we’ll do a deep dive into the differences between graphic design and branding. We’ll compare them side-by-side, to help you understand exactly how each area of design can be used to make sure your message reaches your audience in […]
As a doctor, you know the importance of making sure your practice is visible in your community. One of the best ways to achieve visibility and attract new clients is to employ SEO (Search Engine Optimization) on your website. SEO for doctors is a powerful tool for increasing visibility and driving more clients through your door. It involves optimizing your website for keywords relevant to the medical field so that your practice appears more prominently in organic search results. SEO also involves other tactics such as link building, content creation, and social media management, to ensure that your website is […]
Are you looking for web design trends that will inspire in 2023? The world of web design is constantly changing and evolving, which means that web designers must stay up-to-date on the latest trends in order to create compelling, engaging experiences for their users. From cool typography to clever use of color and minimalist designs, there are plenty of ways to keep your website looking fresh and modern. We’ve rounded up 10 of the most inspiring web design trends that will be sure to captivate your visitors in 2023. From using bold typography to incorporating unique animations, these trends are […]
When a crisis hits, it’s essential to have a plan in place for how to respond. This includes drafting a Crisis Press Release that will help mitigate damage and communicate with your target audience. In this guide, we’ll outline the steps you need to take in order to write an effective Crisis Press Release. Let’s get started!
These electronic medical records API (EMRs) are what Hospitals and other healthcare providers are increasingly turning to in order to improve the quality of care they provide. However, one of the challenges with EMRs is transferring the data between different integrated products, business databases and services, which can be difficult and time-consuming. The development of an electronic medical record API from Iron Rhino’s web application development team makes this process easier and more efficient by allowing healthcare providers to accurately transfer data quickly and easily.
If you’re a small business owner, you know how important it is to have an online presence. In today’s digital world, potential customers are searching for products and services online—and if you’re not there, they’re going to find someone who is. That’s why having a well-designed website is essential to the success of your business. But if you’re not a web designer yourself, how can you create a website that’s both professional and user-friendly? The answer is simple: hire a WordPress designer. Not convinced? Here are six reasons why hiring a WordPress designer in Canada is the best decision for […]
Local PPC advertising is the perfect way to reach out to local customers. It enables you to target those who are likely to be interested in what you have to offer, while also giving you the opportunity to market your business outside of your local area. However, if you don’t optimize your ads properly, you won’t get the most out of them. To make sure that you are getting the most out of your local PPC campaigns, follow our tips on how to harness the power of local ads. We’ll cover topics such as choosing appropriate keywords and targeting options, […]
Crafting the perfect PPC landing page can be a daunting task. You need to create a page that is attractive, engaging, and optimized to generate leads. Easier said than done, right? That’s why we’ve created this comprehensive guide to help you create the perfect PPC landing page for your business. In this guide, we’ll discuss the essential elements that all successful PPC landing pages must have, from strategic copy to stunning design elements. We’ll also share our top tips for optimizing PPC landing pages for maximum conversions. Finally, we’ll discuss how to track and measure the success of your PPC […]
Google reviews are the most important factor in local SEO. If you have more 5-star Google business ratings, then your star rating will go up and so too will sales! But what happens when they disappear or aren’t showing up? It can be frustrating not having any feedback from customers on where things went wrong or if there is anything that needs improvement. Google reviews might not show up correctly for various reasons. If you have been experiencing an issue with your business’s rating and revenue, we will discuss the steps to take in order reclaim missing Google My Business […]
In a new move, Google has announced the use of the AI approach to update the operation hours for over 20 million businesses around the globe in the next six months. Also, Google’s AI algorithms are busy figuring out if your posted business hours are accurate. Google said, “We developed a machine learning model that automatically identifies if business hours are likely wrong, then instantly updates them with AI-generated predictions.”
Google performing random display testing is no longer surprising. This time around, it is Google Maps testing the position of local listing previews.Recently one of the users noticed that when a specific listing is clicked on from the Google Maps search results that appear on the left-hand side, the local listing pops up in a new position.Instead of its original position on the left bar, the local listing preview now hovers in a new position, overlayed on top of the map. So far, this new position testing seems to be limited to the Google Maps interface for the desktop.Here’s a […]
A company can only grow and be successful if its customers are familiar with its brand and its product. Brand awareness is key in today’s digital age, where customers have easy access to a multitude of products and services. So how can you ensure that your target customers are familiar with your brand and its product? In this article, we have explored how you can build strong brand awareness. Some strategies to boost your company’s brand awareness are: Develop a Brand Story Engage in Social Media Marketing Participate in Trade Shows and Events Create Brand Ambassadors Develop Brand Collateral So let’s […]
Local SEO is an important part of any business’s marketing strategy. In today’s technology-driven world, companies have to focus on their online presence more than ever, as consumers are looking for information about products and services before making purchases or becoming subscribers; organic Search Engine Optimization (SEO) provides this visibility by helping your company rank highly in search engine results pages which will attract new customers – especially those living nearby!
Branding your business starts with defining your business goals and understanding your audience. It can be challenging to implement brand goals for a business – but these five proven tips will help you get started! 1) Determine Your Brand Values Starting with the end in mind, identify what your business values are, and what you want your company’s (or product’s) values to be. Branding your business is all about communicating your brand’s message, so think about what makes sense for your business goals. Brand values are typically considered the guiding principles of a business. Think about how they can help […]
Understanding psychology principles is the key to marketing success. These are just a few psychology principles that have been put into practice by marketers.
Iron Rhino is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers!
Generating leads on LinkedIn is an important aspect to growing a business. With social media usage on the rise, it is important to take advantage of social networking sites like LinkedIn. This platform allows you to connect with your customers in a professional setting and establish lasting relationships that will be beneficial for both parties. Here are five tips to help generate leads from LinkedIn:
Google is serving up another update that’s set to change the search landscape after a historically volatile year. And with their most recent Google Core Update, announced on November 17th, it’s only expected for Google’s reign as king of internet browsing sessions and website queries to come into focus once more!
Website SEO is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find your company’s website online then they’re missing out on huge demographic pools of people! That’s why we’ve highlighted a few important reasons that having quality website SEO performed on your website is worth it to invest in:
Google wants you to focus on the needs of the user, over SEO standards. Because of this, you want to aim to publish long-form content. Now here’s the truth; long-form content actually ranks better on Google.
With a custom website design, all you have to do is communicate your needs with your designer, and they should be able to bring your vision to life. Anything is possible, providing your custom website designer has what it takes to carry out your wishes.
Search Engine Optimization (SEO) is the process of maximizing the presence of your website so that search engines, like Google or Bing, can find it and subsequently recommend it to the highest number of people. It helps to get you to that coveted page 1 in search results. But what is White Hat SEO? Or Black Hat SEO for that matter? Does it affect you and your website? Should you care? The answer is yes. The reason is that whether you go the route of white hat or black hat SEO ultimately affects how search engines view your site and […]
Indexing new pages depend on several factors. But what we will talk about in this article are two things; indexing and how to speed the process up. Disclaimer: There is no guarantee that Google will index any particular page. In fact, most search engines don’t index most content on the web. On one hand, there is a lot of duplicate content that is found on the web, that doesn’t need to be. On the other hand, there is a lot of content that is unlikely to ever be seen by users so it’s not useful to index. Even when something […]
Here are 4 social media marketing tips for you as a business owner, whether you’re local or just starting out or running an online business.
3.6 billion people used social media in 2020, and that number rising daily. In 2021, your business needs to be online and your online presence has to be sharp.
Today, people are constantly online and you’ve got 3 seconds maximum to display your page or they’re gone. More than 3 seconds creates a poor user experience and the bar is only going to get higher in the future. Here’s how to measure how your website stacks up.
Rank higher on search engines is every business’s goal. Today Search engines strive to create the best user experience possible, by providing the user with the most relevant, useful information based on the user’s search terms. Why do they do this?
Well to begin, online reputation is a key contributor to your success. Everyone will look online for reviews before they will even consider even giving you a phone call. You need to have a strong solid reputation or customers aren’t going to even consider you.
Online reputation management is indeed alive and it has a strong pulse for that matter. In fact, if you want your company to stay alive too, you need to take the time and address your online reputation management strategy.
How happy are you with your e-commerce web traffic? Likely, you have tried many different ways to boost your traffic, but in the end, it did not work out the way you hope it would. Then you might want to try writing a blog for your e-commerce store, and you might want to do it right away.
Having a social media marketing strategy, guides your actions and lets you know whether you’re succeeding or failing. It is a summary of your plan on everything you plan to do and hope to achieve on social media. Every post, reply, like, and comment should serve a purpose.
Today there are over 1,740,000,000 websites on the Internet. To sort through all of it most of us use search engines, to help us find what we want. These search engines have become so good that over 94% of people using them rely on them to find things. Now there’s a lot of good search engines out there but over 85% of people use Google.