Welcome to the Iron Rhino Blog
With our blog, we like to keep everyone informed with helpful information. Our blog posts will continue to help you understand how you can improve your web presence, with the latest in digital trends, and much more. As well, examples of how we, at Iron Rhino can help you improve your online and overall image and increase revenue.
When a crisis hits, it’s essential to have a plan in place for how to respond. This includes drafting a Crisis Press Release that will help mitigate damage and communicate with your target audience. In this guide, we’ll outline the steps you need to take in order to write an effective Crisis Press Release. Let’s […]
These electronic medical records API (EMRs) are what Hospitals and other healthcare providers are increasingly turning to in order to improve the quality of care they provide. However, one of the challenges with EMRs is transferring the data between different integrated products, business databases and services, which can be difficult and time-consuming. The development of […]
If you’re a small business owner, you know how important it is to have an online presence. In today’s digital world, potential customers are searching for products and services online—and if you’re not there, they’re going to find someone who is. That’s why having a well-designed website is essential to the success of your business. […]
Google reviews are the most important factor in local SEO. If you have more 5-star Google business ratings, then your star rating will go up and so too will sales! But what happens when they disappear or aren’t showing up? It can be frustrating not having any feedback from customers on where things went wrong […]
In a new move, Google has announced the use of the AI approach to update the operation hours for over 20 million businesses around the globe in the next six months. Also, Google’s AI algorithms are busy figuring out if your posted business hours are accurate. Google said, “We developed a machine learning model that […]
Google performing random display testing is no longer surprising. This time around, it is Google Maps testing the position of local listing previews.Recently one of the users noticed that when a specific listing is clicked on from the Google Maps search results that appear on the left-hand side, the local listing pops up in a […]
A company can only grow and be successful if its customers are familiar with its brand and its product. Brand awareness is key in today’s digital age, where customers have easy access to a multitude of products and services. So how can you ensure that your target customers are familiar with your brand and its product? […]
Local SEO is an important part of any business’s marketing strategy. In today’s technology-driven world, companies have to focus on their online presence more than ever, as consumers are looking for information about products and services before making purchases or becoming subscribers; organic Search Engine Optimization (SEO) provides this visibility by helping your company rank […]
Branding your business starts with defining your business goals and understanding your audience. It can be challenging to implement brand goals for a business – but these five proven tips will help you get started! 1) Determine Your Brand Values Starting with the end in mind, identify what your business values are, and what you […]
Understanding psychology principles is the key to marketing success. These are just a few psychology principles that have been put into practice by marketers.
Iron Rhino is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers!
Generating leads on LinkedIn is an important aspect to growing a business. With social media usage on the rise, it is important to take advantage of social networking sites like LinkedIn. This platform allows you to connect with your customers in a professional setting and establish lasting relationships that will be beneficial for both parties. […]
Google is serving up another update that’s set to change the search landscape after a historically volatile year. And with their most recent Google Core Update, announced on November 17th, it’s only expected for Google’s reign as king of internet browsing sessions and website queries to come into focus once more!
Website SEO is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential customers can’t find your company’s website online then they’re missing out on huge demographic pools of people! That’s why we’ve highlighted a few important reasons that having quality website SEO […]
Google wants you to focus on the needs of the user, over SEO standards. Because of this, you want to aim to publish long-form content. Now here’s the truth; long-form content actually ranks better on Google.
With a custom website design, all you have to do is communicate your needs with your designer, and they should be able to bring your vision to life. Anything is possible, providing your custom website designer has what it takes to carry out your wishes.
Search Engine Optimization (SEO) is the process of maximizing the presence of your website so that search engines, like Google or Bing, can find it and subsequently recommend it to the highest number of people. It helps to get you to that coveted page 1 in search results. But what is White Hat SEO? Or […]
Indexing new pages depend on several factors. But what we will talk about in this article are two things; indexing and how to speed the process up. Disclaimer: There is no guarantee that Google will index any particular page. In fact, most search engines don’t index most content on the web. On one hand, there […]
Here are 4 social media marketing tips for you as a business owner, whether you’re local or just starting out or running an online business.
3.6 billion people used social media in 2020, and that number rising daily. In 2021, your business needs to be online and your online presence has to be sharp.
Today, people are constantly online and you’ve got 3 seconds maximum to display your page or they’re gone. More than 3 seconds creates a poor user experience and the bar is only going to get higher in the future. Here’s how to measure how your website stacks up.
Rank higher on search engines is every business’s goal. Today Search engines strive to create the best user experience possible, by providing the user with the most relevant, useful information based on the user’s search terms. Why do they do this?
Well to begin, online reputation is a key contributor to your success. Everyone will look online for reviews before they will even consider even giving you a phone call. You need to have a strong solid reputation or customers aren’t going to even consider you.
Online reputation management is indeed alive and it has a strong pulse for that matter. In fact, if you want your company to stay alive too, you need to take the time and address your online reputation management strategy.
How happy are you with your e-commerce web traffic? Likely, you have tried many different ways to boost your traffic, but in the end, it did not work out the way you hope it would. Then you might want to try writing a blog for your e-commerce store, and you might want to do it right away.
Having a social media marketing strategy, guides your actions and lets you know whether you’re succeeding or failing. It is a summary of your plan on everything you plan to do and hope to achieve on social media. Every post, reply, like, and comment should serve a purpose.
Today there are over 1,740,000,000 websites on the Internet. To sort through all of it most of us use search engines, to help us find what we want. These search engines have become so good that over 94% of people using them rely on them to find things. Now there’s a lot of good search engines out there but over 85% of people use Google.