Table of Contents
Local SEO is an important part of any business’s marketing strategy. In today’s technology-driven world, companies have to focus on their online presence more than ever, as consumers are looking for information about products and services before making purchases or becoming subscribers; organic Search Engine Optimization (SEO) provides this visibility by helping your company rank highly in search engine results pages which will attract new customers – especially those living nearby!
Local SEO means optimizing your online presence to drive maximum traffic from a specific area. This includes things like creating links and investing time into marketing campaigns that will help rank you higher on Google for certain keywords in this region, which can then translate into more visitors coming through the front door!
National Search Engine Optimization (SEO) is about getting people who are looking for internationally or globally-focused results – so it’s not just local searches anymore; rather than targeting only within hundreds of miles around where they live–people want information instantly when needed without having to go anywhere else first.
Local and National SEO have different pros to consider when deciding on which approach is best for your company. Are you trying to figure out which kind of search engine optimization is right for your business? Wondering if a national or local campaign would be best: keep reading! We have the answers.
With 97% of consumers searching online for local businesses to find specific products and services before they make their purchasing decisions, you must have an effective website or social media site. If people don’t see your business listed on search engines like Google Maps™ (or any other popular application), then your competitors will most likely take over much of the market share from you, since 50% of consumers, visit a store along with the one who originally found its webpage, that same day!
Local SEO Has a Lot of Advantages
Local SEO is a great way to get ahead of your competition in the long term. It’s less expensive than national campaigns, and you will only need one campaign rather than many since there are fewer opportunities available for ranking locally, compared with nationally advertised keywords that can take up considerable resources at once (time/money). The advantage to this comes from targeting geographically specific terms, which have surprisingly high conversion rates so they don’t just go unnoticed but also result in sales!
Local SEARCH Engine Marketing Services
Investing in local search can help you establish a competitive advantage over your competitors, and gain more customers but it is important to understand, that it is an ongoing process.
Local SEO will increase visibility for both current users as well new prospects who are looking to find their perfect product or service near where they live; this means higher conversion rates since people aren’t having trouble finding what’s available nearby, unlike in other cases where there might be issues with online searches due to traffic congestion during certain hours (e-commerce sites). You’ll also access valuable data on demographics such as age range/gender status, which helps tailor your marketing messages depending upon whom you’re trying to appeal to for example parents vs teens.
If you want to take your business online, local SEO is a must. It would be difficult (if not impossible) for potential customers to find their way around, without this essential service! Consider the following: 43% of all Google searches are location-oriented and 50 percent have intent on finding something near where they live or work. So using techniques like these can help promote products in areas that need more attention than others-which means less competition between businesses vying over one consumer’s dollars.
When marketing your business online, it’s important to understand where your potential customers live and what appeals to them.
You can use the following simple strategies for local SEO:
For each city you have a presence in, use both the name of that location as well as any relevant terms (i.e., “storefront”, “warehouse”) across all your social media platforms, and make pages on your business website, for each physical location; this will help people find out more about where your located if your profile doesn’t already do so automatically, because most users put their hometown on display!
For example, Iron Rhino is from London Ontario but our work takes us all over Ontario such as Toronto, Brampton, and Windsor. When creating company profiles include the business NAP and all contact information.
The search engine rankings are updated regularly, so you have to keep up with the latest SEO trends for your company’s website or business model to stand out. An effectively managed SEO plan can help connect customers with what they’re looking for and make sure that everyone has a great experience when visiting!
A local SEO company that takes a holistic approach and offers services across all forms of local business listings, and digital brand media as we do, will create an individualized strategy just right for you, which provides you with the maximum success possible, within this competitive marketing landscape.
Local Video SEO
Video marketing is the wave of today and tomorrow. It’s more interesting, and engaging to watch than text-based content on your website or social media channels! Studies show that people will easily spend 2 minutes if they find an interesting video online, but only 1 minute when reading about something similar from a site with no visuals included in their content.
Did you know: that 17% of internet users will spend less than 4 seconds on your website, but they are likely to watch an interesting video if you provide them with one.
This means that if you want to appeal more to your potential customers, it’s important for them not only to see what kind of services or products you offer, which is traditionally how businesses communicate with clients these days anyway, but also feel like their time was worthwhile during this experience because there can’t be any other way around investing in some good old fashioned customer service these days. Quality, engaging content led by videos, will drive MORE traffic & sales than anything else!
YouTube is the second largest search engine and the third most visited site on the internet. It’s a powerful marketing channel for your local video SEO efforts because it receives more than one billion searches every day.
Creating videos can be done relatively cheaply, compared to other forms of content production like writing articles or creating graphics designs that require higher costs in time spent editing them together, along with any associated hosting fees you might need if they’re not free-standing websites themselves, and there isn’t as much competition when looking at the particular keyword, meaning this will increase how high up into Google rankings your pages could appear if they contain relevant information about what was searched.
When it comes to marketing your business online, local SEO is key. By using strategies such as including your location name and relevant terms across all social media platforms and website pages, you can make it easier for potential customers in your area to find out more about what you offer.
Additionally, keeping up with the latest trends in search engine rankings will help ensure that your company’s website is always visible to those who are looking for it. And finally, investing in quality local video content can be an incredibly effective way to reach even more customers and drive traffic and sales. All of these factors together make local SEO an essential part of any online marketing plan.
If you are already ranking locally and are planning to expand; it may be time for you to invest in a National SEO campaign.
Not sure how to get going or don’t have the time, reach out to us and we will get things going for you.