Generating Leads on LinkedIn – 5 ways to grow business.
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Generating leads on LinkedIn is an important aspect to growing a business. With social media usage on the rise, it is important to take advantage of social networking sites like LinkedIn. This platform allows you to connect with your customers in a professional setting and establish lasting relationships that will be beneficial for both parties. Here are five tips to help generate leads from LinkedIn:
Put LinkedIn to work for your business
Many people use social media as a way to share information and connect with friends, but social media can also be used as a powerful tool for your business. On sites like LinkedIn, the social aspect is that of business networking and focusing on professional relationships. When you can take advantage of social interactions and use it properly it can begin to generate leads. For example, you could comment on a post from a potential client and connect with them in the comments. This not only establishes social rapport but can also drive sales or increase awareness for your brand.
Post informational updates proactively
LinkedIn allows users to share stories and information. The beauty of social media is that it’s social even when it’s business-related, so it’s important to take advantage of it by sharing information with your customers. Your level of engagement with your customers is what will set you apart from the competition.
Utilize business groups
You can also use business groups on LinkedIn to maximize your social media usage. You can connect with other professionals in the industry through these groups. It’s important that you are active when using social media sites like LinkedIn. You don’t want your social network activity to be stagnant. This will scare away potential connections. Be sure to comment on posts, socialize with other professionals, and importantly too, socialize with your customers.
This will help to show people; that you are knowledgeable about a product or service and how your product or service will benefit them. This is a great way to increase that social rapport and connect with your customers on their level.
Know when social media is most beneficial for your business
Socializing on LinkedIn during regular business hours might not be the best practice because social media is just that a social event and people expect social interactions during social hours, not during business hours. Try interacting with customers between the hours of 8 PM and 11 PM, this is when social networking sites are most active and you will be able to get the most out of your social media connections or posts.
Generating Leads on LinkedIn By Building Relationships
Think of the possibilities for your business, you have the opportunity to connect with customers and build relationships with them. Don’t always be talking about yourself. Relationships are a two-way street. The more you do this the greater likelihood you will begin generating leads on LinkedIn.
LinkedIn has over 318 million users, about 8 million of which are active every day.
LinkedIn too has many features and benefits, such as:
- Brand awareness: This allows you to grow awareness of your brand while connecting with your target audience.
- Job search: This allows individuals to search for open positions in their social media a part of your company’s culture
Put LinkedIn in perspective by considering how it is being used
It is very easy to set up your LinkedIn profile and it sends out automated messages when someone requests to connect with you on LinkedIn. This can also be a great time to ask them questions about their business and for you to explain to them what it is that you do and how your product or service may make their job easier. Build the relationship from there, call it digital mingling if you like.
You can use LinkedIn to find social media influencers in your industry that can be valuable partners for your business. You can search by keywords or location of the influencers who post about topics related to the products and services you offer.
Start by adding social media influencers as connections and then send them a direct message. Send them an email with information about your business by sharing valuable content they can use to post on social media. If LinkedIn influencers like the content or find it useful, they might share it on their network which increases traffic to your website and drives sales for your products and services.
Be social, don’t be spammy
You can also use LinkedIn to drive traffic back to your website or blog for increased SEO ranking and social sharing of your content. One of the most important social media strategies is to create social media posts that your audience will find valuable and share with their social network. Remember, be social but also listen to what your customers and connections are saying on their network too.
Keep up with trends that are relevant to your industry or niche market
For example, social media is widely used and beneficial for the marketing and social media departments. It has been found that social media can help with lead generation and it can be a powerful tool to increase profits.
To keep up with trends, it is important to always be looking for new developments in social media, what is the latest buzz about. This will allow you to stay current on what kinds of strategies are getting the best results. It’s important that your social marketing department is always ahead of the competition so that you can take advantage of opportunities as they arise and respond quickly to social comments as they come through.
Generating Leads on LinkedIn By having a well crafted LinkedIn company page
Generating Leads on LinkedIn means that you also need to have a well-written LinkedIn company page that should have a company summary, social media links, and key employees.
The main goal of a LinkedIn Company Page is to bring in customers and prospects, which leads to leads. Another benefit is that it’s one way for consumers purchasing from other countries to find you. Be sure to include information about your business such as:
Industry
– Location
– Company Size
– Leadership
– Mission Statement
So are you ready to start generating leads on LinkedIn? Following these tips will put you in the right direction.
Just be sure to keep up on social and industry trends so that you’re always ahead of the game when it comes time for your marketing campaigns. Get that company page looking spectacular. Get involved and increase your network regularly.
If all this sounds like too much work, let us know–our team can help! We’ll create a social, or digital marketing plan tailored specifically towards generating leads from social networking sites like LinkedIn.
Which of these tips did you find most helpful? Let me know below in the comments section!
