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When a crisis hits, it’s essential to have a plan in place for how to respond. This includes drafting a Crisis Press Release that will help mitigate damage and communicate with your target audience. In this guide, we’ll outline the steps you need to take in order to write an effective Crisis Press Release. Let’s get started!
1. Understand the Purpose of a Crisis Press Release
The first step in writing a crisis press release is to understand the purpose of the release. A crisis press release is a statement that is issued to the media in order to provide information about an emergency situation. The release should contain accurate and up-to-date information about the situation and should be issued as soon as possible after the event occurs. The purpose of the release is to stop speculation and provide a single source of truth for your company.
Outline the Crisis and Your Concerns.
Before writing your crisis press release, take some time to assess the situation, determine what happened, and identify any individuals or businesses affected. This will help you gain a better understanding of the crisis and enable you to write a more effective Crisis Press Release.
Consider which aspects and potential resolutions are within your control or outside of it; then talk with stakeholders (employees, vendors & customers) who can shed further light on that particular issue–including concerns about negative impacts if any arise! Be sure also to think carefully about how this affects various audiences by asking “What risk/concern does this present for my readership members?” Doing so may help you define everything necessary in order presentation a cohesive story-from multiple perspectives including their risks.
2. Identify the Key Points to Include
Once you have determined the outline of the press release, you will need to identify the key points that you want to include. These points should be concise and should provide information about what has happened, who is affected, and what steps are being taken to resolve the situation. It is important to remember that a press release is not an advertisement or a sales pitch, so avoid including any unnecessary information or biased language.
Decide How to Respond.
Depending on the type and severity of the crisis, you’ll need to decide how you want to respond. This could include issuing an apology, offering assistance, or taking a neutral stance. Consider all of your options before making your final decision.
3. Write and Distribute the Press Release
Once you have identified all of your key points, it is time to write the press release. So let’s now examine how to write a crisis communication press release.
Identify Your Target Audience.
Who are you writing the Crisis Press Release for? Are you targeting the general public, customers, or other businesses? Knowing your target audience will help you craft a Crisis Press Release that resonates with its readers.
Start by introducing your company and writing a headline that summarizes the main point of the press release and then add a summary paragraph that outlines the details of the situation. After that, include additional paragraphs with more information.
Include all Necessary Contact Information
Be sure to include all necessary contact information at the end of the press release, including your name, title, company name, phone number, email address, and website URL. This will ensure that journalists can easily get in touch with you if they have any questions or would like more information.
4. Distribute the Press Release Widely
Once you have written and proofread your press release multiple times, it is time to distribute it widely. Send the release to all relevant media outlets, including local newspapers, radio stations, and TV stations. You can also post it on your company website or social media pages.
Our recommended 8 press release channels.
With so many press release services out there, it can be hard to know which one is right for you. We’ve analyzed dozens of them and narrowed down the list based on features like targeting audiences geographically or by niche interests – but not just price! Here are our top eight picks:
- EIN Presswire: Best press release service for small businesses overall
- IssueWire: Cheapest press release distribution services
- Newswire: Best press release services for those wanting to hyper-target niche audiences
- eReleases: Great for small businesses wanting to reach U.S.-based journalists and media outlets
- Linking News: Best for brand building through white-labeled press releases
- PRWeb (Cision): Top press release distribution services for data-driven marketing teams
- PR Distribution: Best press release wire services for international placements
- The Canadian Press: Delivers your news releases with almost 700 media outlets served by CP across Canada
Having a plan in place ahead of time is the best way to ensure you’re able to handle whatever comes your way. By following the steps outlined in this guide, you’ll be able to write an effective Crisis Press Release that will help mitigate damage and communicate with your target audience. If you find yourself facing a crisis and don’t know where to turn, Iron Rhino’s reputation management team is here to help. We’ve worked with clients in a variety of industries and have extensive experience handling PR crises. Contact us today to see how we can help you protect your business’s reputation. You can also have a look at our reputation management software.