A company can only grow and be successful if its customers are familiar with its brand and its product. Brand awareness is key in today’s digital age, where customers have easy access to a multitude of products and services. So how can you ensure that your target customers are familiar with your brand and its product? In this article, we have explored how you can build strong brand awareness. Some strategies to boost your company’s brand awareness are: Develop a Brand Story Engage in Social Media Marketing Participate in Trade Shows and Events Create Brand Ambassadors Develop Brand Collateral So let’s […]
Google wants you to focus on the needs of the user, over SEO standards. Because of this, you want to aim to publish long-form content. Now here’s the truth; long-form content actually ranks better on Google.