Having a social media marketing strategy guides your actions and lets you know whether you’re succeeding or failing. It is a summary of your plan on everything you plan to do and hope to achieve on social media. Every post, reply, like, and comment should serve a purpose.
The more specific your strategy is, the more effective the execution will be. Keep it succinct. Don’t make your plan complicated and broad that would make it unattainable or impossible to measure.
Being both strategic and creative is key when it comes to Social media marketing.
In fact, 78% of salespeople outsell their peers by using social media and 97% of marketers are using social media.
While it may seem overwhelming, its importance cannot be overstated. Plus, its benefits extend far beyond increasing sales.
50% of small businesses aren’t using social media to promote their business and not all businesses are aware of the benefits of social media marketing. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.
Clearly, there is a disconnect between those who are seeing the benefits of social media and those struggling to get started.
If this sounds like you, social media marketing can help build your business. Some of the benefits include:
- Growing your brand awareness: Social marketing will make it easy to spread the word about your products and mission.
- Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
- Promoting your products and services: This is ultimately why you invest in marketing.
social media marketing solutions
Businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions using a Reputation Management solution. A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool Social Media Management. A business that wants to reach a specific audience would run highly-targeted social media ads and use Advertising Intelligence.
As a whole, these are often also known as social media management.
Although determining your company’s social media course of action may seem daunting, you can avoid feeling overwhelmed by understanding social marketing trends and using some of the many resources available about the topic. So, start working on your business’ social media marketing strategy today to increase your number of followers, improve engagement, and boost conversions.